自媒体环境下网红经济对大学生消费行为的影响研究

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摘 要：在如今自媒体迅猛发展的时代，“网红”与大学生群体间的互动更为密切，大学生的思想观念和消费行为也受到“网红”不同程度的影响。通过问卷调查收集数据，探讨大学生在自媒体环境下受网红经济影响的现状，以及在此过程中大学生消费行为特征，并对其进行分析，对大学生在网红经济下树立正确的价值观提出建议。

关键词：网红经济；大学生；自媒体环境；消费行为

中图分类号：F724.6

文献标识码：A

doi：10.3969/j.issn.1672-2272.202208135

Research on the Influence of Online Celebrity Economy on College Students’

Consumption Behavior Based on We Media Environment

Yan Shi

（School of Economics and Management， Qiqihar University， Qiqihar 161000，China）

Abstract：In the era of rapid development of we media， the interaction between "online celebrity" and college students is more close， and college students' ideas and consumption behavior are also affected by "online celebrity" to varying degrees. Through questionnaire survey， this paper discusses the current situation of college students affected by online celebrity economy in the environment of we media， as well as the problems existing in this process， and analyzes them， This paper puts forward some suggestions on how to set up correct values for college students under the network red economy.

Key Words：Online Celebrity Economy；Undergraduate；We Media Environment；Consuming Behavior

随着互联网的迅猛发展，传统媒体向新媒体转型，逐渐形成如今的自媒体。（剩余6657字）