我国居民水产品消费行为及影响因素研究

——以长三角地区为例

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中图分类号：F126.1：F326.4；P7 文献标志码：A 文章编号：1005—9857（2025）07—0154—11

Study on Consumption Behavior and Influencing Factors of Aquatic Products of Chinese Residents ： Taking the Yangtze River Delta as an Example

XU Mengzhe，LI Xin （Shanghai Ocean University，Shanghai 20l3o6，China）

Abstract： In order to better meet the water product consumption needs of Chinese residents， this study aims to investigate the consumption behavior and key factors influencing residents' consumption intentions of water products in the Yangtze River delta region，with the hope of providing theoretical guidance and reference for the healthy，sustainable development of the water product consumption market and related industries，as wel as the rational adjustment of industrial structure. Based on a survey questionnaire on water product consumption in the Yangtze River delta region，this study analyzes the characteristics of consumer behavior and uses a binary Logistic regression model to conduct empirical analysis on the factors influencing residents'water product consumption intentions. The results show that the residents‘water product consumption intentions in the Yangtze River delta region are influenced by factors such as the degree of water product cognition， product preference，whether the product has organic， green，and pollution-free certification， product price （importance），monthly disposable income， and monthly water product consumption amount. If we want to improve residents' water product consumption intentions and levels，we need to improve consumers' cognition，adjust the structure of water products， promote the certification of green and pollution-free products，create cost advantages， promote the deep processing of water products， strengthen quality supervision，and build an early warning and traceability system.

Keywords：Aquatic products consumption， Yangtze River delta，Binary Logistic regression model

0 引言

随着国家刺激经济消费政策的深人，国内消费市场增长迅速，居民的食品消费结构也发生了相应转变，对食品品质、健康营养等方面提出了更高的要求。（剩余12268字）