数字文旅体系与标准规范构建

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DOI编码：10.3969/j.issn.1674-5698.2025.04.006

Construction of Digital Cultural Tourism System and Standard Norms

HU Heng-zhi1 MOU Lin2* FU Quan-sheng1 （1.School of HotelManagement， Shanghai Business School； 2.Quality Supervision and Administration Institute， Ministry of Culture and Tourism）

Abstract：[Objective]Responsetotheissueofservice standardsandtechnicalspecificationspromotingtheinnovative developmentofdigitalculturaltourismanditsindustry，this paper proposestheconstructionofasystem fordigitalcultural tourismstandards andtechnical specifications，along with itsdevelopment path.[Methods]Through literatureresearchand practicalanalysis，thefiveayerarchitectureofthedigitalltualtourismstemcmprisingfacilitiesechnlogydels， interaction，andapplicationisoutlined，andthecoreaspects ofdigitalculturaltourism standardizationarediscussed in relationto specificapplication scenarios.[Results]Theestablishment ofadigitalculturaltourism standardsand technical specificationssystemcanregulatemarketorder，ensure datasecurity，improve servicequality，and promotetechnological innovationandenhancedinternationalcompetitiveness[Conclusion]Tofullleveragetheadvantagesofthedigitalcultural tourismsystemandstandards，t isnecessary totrengthenmultipartycollborationandinternationalcooperationreinforce themechanismfordynamic standardupdates，and promote thehigh-qualitydevelopmentof China's digitalculturaltourism， contributing to the global expansion of China's digital cultural tourism industry.

Keywords： digital cultural tourism， standardization， metaverse

0 引言

近年来，数字文旅已经成为文化和旅游行业创新的重要驱动力。（剩余9826字）