网络视频化阅读服务效果的影响因素研究

——基于安徽省公共图书馆用户调研数据的SEM与fsQCA研究

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中图分类号：G250 文献标识码：A 文章编号：1003-7136（2025）04-0047-09

Abstract：From the perspective of users，this paper explores the influencing factors of the effect of online video reading service and thecausesof realizing the ideal service efect，soas to provide referencefortheoptimizationof reading service efect.Firstly，information systemsuccess model was introduced to constructa theoretical modelof the influencing factors ofonline video reading service effect，and then tested this model using SEM.Subsequently， fsQCA was used to explore the combination ofconditional variables and their comprehensive influence on the effct of readig service.The SEM results confirm the reasonableness of service quality as a second-order factor. Service quality and video quality positively affected user satisfaction.Service qualityand user satisfaction positivelyaffected userbenefits.At the same time，video quality，servicequality，user satisfaction and user benefits positively affected users'willngness to continue to use，and the impact effct rising in sequence.The fsQCA results show that a single conditional variable cannot achieve high user satisfaction，high user benefits，and high user wilingness to continue to use.The realization of the ideal service effect requires the synergy of multiple conditional variables.

Keywords ：online video ;reading service;information system success model;SEM ;fsQCA

0 引言

《第53次中国互联网络发展状况统计报告》显示，我国网络视频用户达10.67亿人，占网民总数的97.7% [1]。（剩余12052字）