迷因理论视域下图书馆“爆款”型内容特质与创制路径

——以460条小红书文本为例

打开文本图片集

中图分类号：G252 文献标识码：A 文章编号：1003-7136（2025）04-0039-08

Abstract：This paper investigates 46O highly interactivecontent texts under the theme of library on rednote，using web data mining method and content analysis method to identify textual characteristics of high-engagement content inthelibrary.Itisfoundthathottexts contentof libraryfollows five paterns：novel thematiccontent，diferentiated motional text，simplified knowledge translation，lightweightuser participation，and entertaining textual cores.The core objective is to explore difusion and flow strategies for library cultural content through meme theory.Based on this，this paper proposes a text creation strategy of library cultural content through content restructuring，intelligent operation，and user co-creation.

Keywords ：meme theory； library marketing；reading promotion；rednote；new media

0 引言

2025年政府工作报告再次提出“深化全民阅读活动推动优质文化资源直达基层”[1]。（剩余10817字）