乡村社群参与乡村体育赛事的行动逻辑与实践启示

——基于晋江市东埔村的个案考察

文章编号：1001-747X（2025）04-0462-09 文献标志码：A 中图分类号：G80-051

DOI：10. 16063/j. cnki. issn1001-747x.2025.04.008

Action Logic and Practical Inspiration of Rural Communities' Participation in Rural Sports Events ：

-A Case Study Based on Dongpu Village in Jinjiang City

ZENG Yulan，XU Wenxin

（College of Sports Science，Fujian Normal University，Fuzhou 35O117，China）

Abstract：Thedevelopmentof ruralsportsevents iscrucial topromoteruralrevitalisationandbuilda strongsportsnation. Basedonthetheoryofvalueco-creation，the studysystematicallyanalyses theactionlogicofruralcommunityparticipationin sports eventsbytaking“Beautiful Countryside”Dongpu villge in Jinjiang cityFujian provinceasacase study.The study finds that the essence of value co- creation in rural sports events is the result of the synergy and interaction of multiple subjects inruralcommunities，anditsaction logicshowsasystematicevolutionpathof“conceptrecognition-resource integration-valuesymbiosis-subjectsynergy”.Intheconceptualidentitystage，acommonvalueorientationisformedthrough cognitive co-construction，value cohesion and vision co ，- construction；in the resource integration stage，a three-dimensional supportsystemisconstructedthroughtheactivationandoptimal alocationof interaland externalresources;inthevalueco generationstage，benefisare superimposed in the economic，socialandculturaldimensions；andin the main bodysyergy stage，the systematiccollaborationatthecapacityorganisationalandecologicallevelsisdeepened.Thestudyconcludesthat theconstructionofacolaborativegovernance modelwithmultiplesubjectscentredonvalueco-creationisthekeyto promotingthehigh-qualitydevelopmentofrural sportsevents，aswellasexploring thelocal practiceofruralrevitalisation strategy and the mode of Chinese-style rural modernisation.

Keywords：value co-creation；rural community；rural sports events；action logic

党的二十大报告明确提出“全面推进乡村振兴”，为新时代乡村发展指明方向[1]。（剩余14823字）