扩大内需战略下体育赛事拉动消费升级 的动力机制及推进策略

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关键词：扩大内需战略；体育赛事；消费升级；动力机制；推进策略

文章编号：1001-747X（2025）04-0424-11 文献标志码：A 中图分类号：G80-052

DOI：10. 16063/j. cnki. issn1001-747x.2025.04.005

Dynamic Mechanism and Promotion Strategy of Sports Events Driving Consumption Upgrading Under the Strategy of Expanding Domestic Demand

YU Meng'，WANG Yumin²

（1.China National FootballAcademy andChina National Basketball Academy，Shandong Sport University，Rizhao 276800，Shandong，China;2.China Institute of Sport Development，Beijing Sport University，Beijing 10O084，China） Abstract：Sports events have graduallybecomean importantengine tounleash the potential of domesticconsumptionand stimulatethe momentum forconsumption upgrading.Theimpetus，manifestationsand botlenecks of sportseventsin promoting consumptionupgradingunderthestrategyof expanding domesticdemandarethoroughlyanalyzed with corrsponding promotion strategiesproposed.Research suggests thatunder the combined efects of policy guidance， technologicaliovatio，dustrialtrasformationandendogenousomentumofvents，sportseventssowaositieolein drivingconsumptionupgrading.Thisis mainlyreflected in the enhancement of consumptioncapacity，the expansionof consumptionscale，theinnovationofconsumptionpattrns，andtheoptimizationofconsumption structure.However，sports eventsconsumptionin Chinaremainsatanearly stage，withsignificantshortcomingsinsupply-demandalignment， professionaloerations，ommercialdevelopment，ndetsupervisionAsaesult，upportie，romotional，aalyticd safeguarding roles of sportsevents inconsumption upgrading havenotbeen fullrealized.Toaddress these issues，the following strategies are sugested：establishing a mechanism for mutual promotion between event product supplyand demand andadvancingregional integrated developmenttoimprovethealignmentof sportseventoferingswithconsumerneds; enhancingtheprofesionaloperationofsportseventstroughtalentdevelopment，inter-organzationalcollborationndthe transformationof technologicalinnovation；strengtheningthecommercialdevelopmentofsportsventsthroughbrandbuilding，

industrylinkage，andresourceintegration；andimprovingtheregulatorysystemforsportseventsbyenhancingthelegal environment，diversifying regulatory approaches，and building responsive oversight mechanisms.

Key words：strategy of expanding domestic demand;sports events;upgraded consumption;dynamic mechanism;promotion strategy

扩大内需是拉动国民消费升级的原生动力，亦是事关经济发展和社会民生的重大战略[1]。（剩余16247字）