苏超联赛拉动文体旅消费的范式转型与创新路径
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关键词：苏超；范式转型；体育消费；文化符号
文章编号：1001-747X（2025）04-0414-10 文献标志码：A 中图分类号：G80-052
DOI：10. 16063/j. cnki. issn1001-747x.2025.04.004
Research on the Paradigm Transformation and Innovation Path of the Jiangsu Football City League to Drive the Consumption of Culture，Sports and Tourism
WANG Xi’，CHEN Zhihao'，WANG Jiahong （1.School of Physical Education，Soochow University，Suzhou 215O21，Jiangsu，China; 2.Soochow Think Tank，SoochowUniversity，Suzhou215021，Jiangsu，China）
Abstract：Thisstudyinnovativelyintegratesculturalsemioticsandconsumptionscenetheory，andtakestheJiangsuCity FootballLeagueastheempiricalfieldtosystematicallydeconstructitsdeeplogic，practicalchallengesandinovationpaths thatdriveculturaland sports tourism consumption.Itis found thatthe Soviet SuperLeague hassucesfullyachieveda collaborative paradigmleapinfourdimensions：eventontologyinnovation，culturalsymbolvaluereconstruction，multidimensional constructionofconsumption scenesand industrial ecological coupling.Itscore drivingforce stems from policy empowerment，theuniquegeneofregional“bulk culture”，theenabling efectof media technology iterationon symbol communication，andthepeople'scallfortheidentificationofthespiritoffotball.Atthesametime，thestudyrevealsthatthe modelfaces structuralchallngessuchasinsuffcientmomentumforsustainabledevelopment，hiddenconcernsaboutsymbolic valuealienation，superpositionof market-orientedoperationrisks，and laggingsupplyof govermance system behind demand. Basedonthis，theresearch proposes innovative paths：promoting thecoordinated improvementofleaguequalityand cultural connotation construction；building a“double helix”collborative mechanism between contentproduction andsymbol consumption；strengthening the standardized operation of the market；improving the multi-level governance system.
Key words：Jiangsu Football City League；paradigm transformation；sports consumption; cultural symbols
2024年3月，国家体育总局办公厅、商务部办公厅、文化和旅游部办公厅共同颁布《关于开展“体育赛事进景区、进街区、进商圈”活动》的通知，鼓励各地体育、商务、文化和旅游部门因地制宜、因时制宜、因需制宜，结合运动项目特点，将赛事活动带来的"流量”转换为经济“增量”]。（剩余16578字）
