从“圈地自萌”到“文化破圈”：体育“饭圈”动态转型的驱动逻辑与治理策略

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关键词：体育“饭圈”；圈地自萌；文化破圈；协同治理

文章编号：1001-747X（2025）02-0247-10 文献标志码：A 中图分类号：G80-056

DOI：10.16063/j.cnki. issn1001-747x.2025.02.012

From“Self-Emergence” to “ Cultural Breakthrough” ： the Driving Logic and Governance Strategy of the Dynamic Transformation of Sports “ Fan Circles"

DU Chaowei1，NI Jingshuai² （1. College of Sports Science，Shenyang Normal University，Shenyang 110034，China; 2.College of Physical Education and Health，Shanghai University of International Businessand Economics，Shanghai ，China）

Abstract：Thesports“fancircle”hasdemonstratedanunprecedentedabilitytoorganize extremistactions，which have posed animportantchallenge intheprocess of transformationanddevelopmentofChinese sports inthenew era.Using participatory observationandcase studies，thestudysystematicalyanalyzes thedriving logicand governance strategiesofthesports“fan circle”from“self-emergence”to“cultural breakthrough".The studyconcludes thatthe“self-emergence”ofthe sportsand “fancircle”ischaracterizedbyboth thereinforcementoftheculturaldistinction inorderto“encircletheland”，and he engagementindatalabor inorderto“self-emerge”.Thetransformationof thesports“fancircle”from“self-emergence”to “culturalbreakthrough”isdrivenbytheinternal discoursesystemandemotionallogicof thecircle，aswellastheexteral digital platformandcommercialcapital.Atthesame time，the“culturalbreakthrough”of thesports“fancircle”has also producedboth advantagesanddisadvantages.Basedonthis，corresponding governance strategiesare proposed：strengthening athletes’responsibilityand valueleadership;fostering positive valuesandrationaljudgment within fancommunities;romoting systemconstructionand eficiencyimprovementof theruleoflawdepartment;optimizing thedual mechanismof algorithmic recommendationand contentauditof digitalplatforms；strengthening theprofessonalcapacityand professionalismof mainstream media.

Key words：sports“fan circles”；self-emergence；cultural breakthrough；coordinated governance

随着中国体育事业蓬勃发展，越来越多的体育项目和运动员受到社会公众的推崇和追捧。（剩余15032字）