智媒时代提升高校辅导员数字胜任力的逻辑理路

中图分类号：G641 文献标志码：A 文章编号：2097-3853（2025）05-0467-07

Logical way to improve digital competence of universitycounselorsineraofintelligentmedia

LIU Fenjiang1，HUANG Zhiming² （1.School of Basic Medical Sciences，Fujian Medical University，Fuzhou 35O122，China; 2.School of Civil Engineering，Fujian University of Technology，Fuzhou ，China）

Abstract：The thinking characteristics of the inteligent media era have created a new context for enhancing the digital competence of counselors in colleges and universities，and also posed an unprecedented challnge to thetraditional modes of their ideological and political education work.The digital competence of these counselors requires knowledge，skills，and abilities，corresponding to the“New Benchmark”of professional ethics，the“New Engine”of work style，and the“New Skills”forcareer development.In the era of intelligent media，improving the digital competence of these counselors is faced with the reality of insufficient humanistic care，reduced interactive practice，and disolved narrtive structures. In view of this， in the process of improving their digital competence and doing a good job in ideological and political education for university students，it is necessary not to only cultivate humanistic care and become quick-minded and efficient caring counselors，but also strengthen online interaction to become interactive counselors with strong afinity.At the same time，it is urgent to strengthen data analysis capabilities and become scenario-based counselors with accurateinsight，returning tothegoal of“educating students for the Partyand cultivating talents for the country”，striving to promote the high-quality development of ideological and political education for university students.

Keywords：university counselors；digital competency；eraof intelligent media;ideological and political education

智媒时代高校辅导员数字胜任力的涵育恰逢信息化和数字化的迅猛发展。（剩余9346字）