基于评论数据库的中国网络小说 海外接受实证研究

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基金项目：本文系国家社科基金项目“数字人文视域下中国网络文学英译与接受研究”（项目编号：21BYY068）的阶段性成果。

作者简介：，文学博士，外文学院副教授，研究方向为翻译学和跨文化传播。

Title： An Empirical Study on the Overseas Reception of Chinese Internet Literature： Based on a Review Database

Abstract： Although Chinese Internet literature has become a new highlight in the dissemination of Chinese culture， the reception analyses are scant and lagging. Building a Review Database of Translated Internet Literature and investigating online reviews by digital humanities techniques can access the overseas reception of Internet literature. Chinese Internet literature shows distinct genre-based differences in their popularity overseas. BL translations are highly favored by overseas audiences due to their unique emotional narratives and Chinese cultural elements. The overseas reception of translated Internet literature is characterized by emotional， community and economic factors. Emotion-oriented translation serves as a creative pathway for cross-cultural exchange and integration， while multimodal and transmedia translation enables Chinese Internet literature to achieve a multidimensional and comprehensive dissemination on a global scale. The study proposes four insights for improving the quality and efficiency of the English translation and dissemination of Chinese Internet literature and explores future development trends from multiple perspectives， aiming to provide new ideas for the “going out” of Chinese culture and to promote the overseas communication of Chinese culture in the digital age.

Key words： Chinese Internet literature; overseas reception; emotion analysis; readers' reviews; digital humanities

Author： Hong Jie， Ph. D.， is associate professor at College of Foreign Languages and Cultures in Xiamen University （Xiamen 361005， China）. Her research interests include translation and intercultural studies. E-mail：hongyuer2013@163.com

网络小说是中国文学在数智时代创造性转化、创新性发展的先锋。（剩余13302字）