全球畅销书市场与非英语国家作品的突围

作者简介：，澳门大学人文学院教授，澳门比较文学学会会长，研究方向为中国现代文艺思想史、伦理叙事学、比较诗学研究。

Title： The Global Bestseller Market and the Breakthrough of Works from Non-English Speaking Countries

Abstract： The contemporary bestseller market is fundamentally shaped by the forces of globalization and the evolution of digital media. Within this framework， non-English literature encounters structural challenges rooted in a “West-centric” narrative paradigm and the dominance of English as a form of cultural capital. Overcoming these barriers requires effective cultural translation and strategic utilization of genre-based literary forms. The global dissemination of Chinese science fiction illustrates how genre writing—by embedding social commentary within technological allegories—can create narratives accessible to an international readership. The emergence of artificial intelligence is catalyzing dual transformations： while its data-driven training processes risk reinforcing homogenization in cultural production， AI simultaneously enables real-time translation and targeted dissemination of marginalized voices， thus reshaping the criteria for defining bestsellers and altering audience reception patterns. Ultimately， the global advancement of non-English literature transcends mere translation or market access; it necessitates the preservation of cultural subjectivity and the proactive development of a globally resonant narrative system， enabling meaningful participation in an increasingly diverse yet intensely competitive literary marketplace.

Key words： Global bestseller market; non-English literature; genre literature; artificial intelligence and literary production; cross-cultural narrative frameworks

Author： Gong Gang is professor at the School of Arts And Humanities， University of Macau， and President of the Macau Comparative Literature Association. His research centers on the history of modern Chinese literary thought， ethical narratology， and comparative poetics.

过去十年间，尽管存在地域差异和区域特性，但几种总体趋势塑造了全球畅销书市场。（剩余4318字）