AI数字人赋能乡村文化建设的必要性与路径探析

中图分类号：F323；G249.2 文献标志码：A 文章编号：1673—5617（2025）04—0058-07

Abstract：【Objective/Meaning】Under the backgroundofthe in-depth promotionof the ruralrevitalization strategy，therural cultureisfacingttriplallengs：diuliinstaidiritaeeiedsmtiodacticaltrasfotios studyaimed toexplorehowtoeffctivelydealwiththeabove problemswiththehelpofthenewintellgent mediaofAIgenerateddigitalhumanstopromotethedigitalprotection，dissminationandinnovativetransformationofruralculture. 【Methods/Procedures】Based on the three-dimensional empowerment framework of“ expression-participation-coconstruction”，threepathsof naativegeneration，situational interaction，and userco-creation were proposedasthe key mechanisms，throughwhichIdigitalhumanscontributedtotheruralcuturalrevitalization.Then，theirrolesintheculturalontent suply，user-driventasformation，ndmbededplatfoproceesereexplored.Tefourrepresetativecaseserealyedin depth： Quanzhou’s “Litle Xun Girl”，Qufu’s “AI Disciple Guide”，Guangxi's“Liu Sanjie AI Assistant”，and Beijing Tongzhou's“AI Village Secretary + Luxiaohe”.【Results/Conclusions】 The study found that： through the visual expression， semanticinteractionandemotionalcocreationmechanism，Adigitalhumansouldalleviatetestructuraldeficieniesofrual culture，aelytsbilityblcgtdaledstel embedig intothefunctional workflowssuchasguide-commerceandpublicizing-questionanswering.Inthefuture，theforts shouldfocusoproingteevelofeteatiofooulngdsitialprtdertrooteo contextual transformation of rural cultural value and the internal circulation of digital ecology.

Keywords：AIdigital human；ruralculture；digitalcommunication；interactionmechanism；culturalco-creation

乡村文化作为中华文明的重要组成部分，既承载着民族记忆与地方认同，也在乡村振兴战略中被赋予了重塑乡村价值体系、激活文化自信的时代使命。（剩余11499字）