数字素养对农村居民家庭消费升级的影响

——基于CHFS数据的实证分析

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中图分类号：F323.8；F126.1 文献标志码：A 文章编号：1673—5617（2025）04—0038—09

Abstract：【Objective/Meaning】The purpose of this paper was to explore the influence mechanism ofdigital literacy on the consumptionupgradingofruralhouseholds，andtoprovidereferenceforthereleaseofruralconsumptionpotentialundertherural revitalization strategy.Methods/Procedures】Based on the theoryofempowerment，the index systemof digital iteracy was constructedin this paper.Then，basedothedataofChina HouseholdFinance Surveyin2Ol9，theempiricalanalysis method was usedto vrifythe path of digital literacyon theconsumption upgrading ofrural households.【Results/Conclusions】The study foundthat digitalliteracyhadsignificant positiveimpactonpromoting theconsumptionupgradingofrural households，mainly throughthetwopaths：improvingtheeficiencyofInteretuseand promoting theaccumulationofsocialcapital.Inadition，the promotioneffectofdigitalliteracyshoweddiferencesinthethreedimensions：age，regionandculturallevel.Amongthevarious dimensionsofdigitalliteracy，theuseofdigitalfinance hadthemostsignificantimpactontheconsumptionupgradingofrural households. Based on these fidings，it was recommendedtofocus onthe digitalempowermentbystrengthening theconstructionof digitalinfrastuctrefetigteocialvicestemdiproigtigitallieacyofalsients，sstootete consumptionupgradingof rural households.

ey words：digital literacy disparities；household consumption level； Intermet use；social capit：

消费是经济增长的压舱石，党的二十大报告明确要求“以推动高质量发展为主题，把实施扩大内需战略同深化供给侧结构性改革有机结合起来”，2024年中央一号文件提出实施提升消费、帮扶助农增收行动。（剩余10809字）