感知价值、合作社服务对农户绿色生产技术采用的影响研究

——基于皖鄂两省371户农户的实证分析

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中图分类号：F323.3 文献标识码：A D0I：10.7535/j.issn.1671-1653.2026.01.006

Abstract：Based on the household survey data of 371 farmers in six counties（districts） of Anhui and Hubei provinces，this study empirically analyzed the impacts of perceived value and cooperative services on farmers' adoption of green production technology in two stages using the Heckman twostage model. The results show that both economic and ecological perceived values within farmers' perceived value positively stimulate their decision and adoption density of green production technology;At the same time， the technical services and agricultural input services provided by cooperatives significantly promote the decision and adoption density of green production technology; In addition，the educational level of the farmer and the area of thecultivated land also positively affect the decision and’ adoption density of green production technology. Therefore，it is necessary to strengthen education on farmers'green development concept，optimize the allocation of agricultural resources，increase the preferential tax treatment for cooperatives，build an agricultural big data platform，and improve the service efficiency of cooperatives.

Keywords： farmers； perceived value; cooperative services； green production techonlogy

中国农业可持续发展正面临着资源环境约束与粮食安全需求的双重压力。（剩余10092字）