美丽中国建设背景下的城市生态品牌建设研究

打开文本图片集

文章编号：1674-6139（2025）12-0016-05

中图分类号：X32文献标志码：A

Abstract：Theconstructionofurbancologicalbrandsisacrucialmeansofehancingthecityssibilityeputationandcopetitiveness.Itisnotolycomprehensivedisplayftecity’simagebutalsosigniicantmilestoninteconstructioofbautifulCina. ThispaperfirstdefinestheconceptofurbancologicalbrandingunderthebackgroundoftheconstructionofabeautfulChinaadanaly zesthemainchalengesfacedbyteconstructionofurbancologicalbrandsatpresentcludingthelackofdepthinbrandcooation， thevaguebrandpostoingndimpefectrandmanageentInesponsetoteseisss，thisaperpropossasoftraegiesmed atenhancingtheintrinsicvalueofurbanecologicalbrands，optimizingthedesignofbrandimages，andimprovingbrandmanagement mechanisms.These strategies providereferencesand guidance for cities in building ecological brands.

Keywords：urban ecological brand；beautiful city；brand construction strategies

前言

随着城市迈向高质量发展阶段以及城市竞争越趋激烈，能提升城市知名度、美誉度和竞争力的城市品牌越趋重要。（剩余6613字）