新媒体时代抖音短视频的传播特征、发展问题及提升策略

中图分类号：G206 文献标识码：A DOI：10.13411/j.cnki. sxsx.2025.02.003

The Characteristics of Communication，Development Problems and Promotion Strategies ofTiktok Short Video in the New Media Era

WANG Yongcan

（MarxistBasicheoryeachingandResearchOfce，PartySchoolofSuzhouunicipalCommiteeofCPC，uzhou5olhina）

Abstract：Inordertopromote therapid，healthyandorderlydevelopmentoftheshortvideoindustryandachievethegoalofting thenedsofsocialuserstostronglyexpresstheirthoughtsandshowthemselves，takingTiktokshortvideoasanexample，onlyonthebasisofexplainingisommunicationcharacteristsandanalyingteproblemsexistiginitsevelopentprocss，cantecospoding improvementstrategiesbedefined.Thisistofocusonvideocontentreviewndguideusers toparticipateinsupervision；optiievideo recommendationalgoritmsandprovidegoodcontenttechnicalsupprt；formulatecopyrightprotectionmeasurestostrengthenvideoproperty rights protection；carry out public opinion publicity construction and improve netizens’media literacy.

Key words：new media era；short video；communication characteristics；development issues;promotion strategy

近些年在国家政策、潜在需求、高端技术、风险资本的助力下，我国短视频行业发展迅速。（剩余9439字）