知识网红助力精准阅读推广的价值意蕴与实践进路

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分类号 G258.6;G252.17DOI 10.16810/j.cnki.1672-514X.2025.06.002

The Value and Practical Approach of Knowledge Influencers in Promoting Accurate Reading

Liu Junran，Wu Keran，Shang Jianhui

AbstractBasedonthesupportof actor network theory，this paper attempts to construct anactor network for precision reading promotion with knowledge internet celebrities ascore actorsand explores its practical approach.The valueof knowledge internet celebrities in precision reading promotion lies in strengthening the reading momentum，stimulating fans'enthusiasm for reading，activating thinking，leading the continuous deepening of reading，enriching thereading industry，andcultivatingthefashionof nationalreading.Theactornetwork of knowledge interetcelebrities ineading promotion includesactors such as knowledge internet celebrities，government，libraries，publishing institutions，media， readers，technology，andplatforms，whichrealizetheoperationofthenetwork knowledgeinternetcelebritiesinprecision reading promotion through four links：problematization，interestendowment，recruitment，and mobilization.Finaly，this paper proposes a practical approach select professonal reading books to alleviate users’anxiety in reading selection; identifyuser needs in interaction to achieve precise supplyof user circles;and actively coperate with reading promoters to a reading ecology with brand support.

KeywordsKnowledge internet celebrity. Actor network.Precise reading promotion.

0 引言

近年来，网红经济从10的文字时代到2.0的图像时代再到3.0的视像时代不断演进，其市场规模也在持续扩大。（剩余12416字）