媒介可供性视角下公共图书馆短视频阅读推广的策略

打开文本图片集

Strategies for Short Video Reading Promotion in Public Libraries From the Perspective of Media Availability

Shi Yanxia， Zhang Zhenghui

AbstractIn order to optimize the services of short video reading promotion inpublic libraries and explore the strategies of shortvideo reading promotion，this paper introduces theavailabilityof media，andcombines thefive laws oflibrarysciencewiththeproductionavailability，socialavailabilityandmobileavailability，thenconstructsshortvideo reading promotion model.Onthis basis，the paper puts forwardthe strategies of short video reading promotion in public libraries.The strategies are about depening the value ofcontent andimproving the senseofsubstitutionof users，mining user needs and enhancing user's sense ofparticipation，grasping mobile communication and improving user satisfaction. KeywordsMedia availability.Public libraries.Shortvideo.Reading promotion.Five lawsoflibraryscience.

0 引言

人们通过阅读获得信息与知识，图书馆为阅读而生。（剩余10996字）