基于药企市场部平台多职能学习型团队建设的探讨

摘 要 本文旨在探讨涵盖市场准入、医学事务、市场调研、产品管理/学术推广和宣传设计5项职能的市场部平台多职能学习型团队建设，包括团队学习能力提炼、学习方法采纳和学习能力评估，以期组建高效能市场部学习型团队，更有效服务于公司近期销售目标的达成和远期发展规划的实现。

关键词 学习型团队 团队学习能力 团队效能 团队绩效

中图分类号：F425 文献标志码：C 文章编号：1006-1533（2022）01-0055-03

Discussion on the construction of multi-functional learning team based on the platform of marketing department of pharmaceutical enterprise

HE Junfang

（Shanghai Xudonghaipu Pharmaceutical Co.， Ltd.， Shanghai 201206， China）

ABSTRACT This article aims to discuss the construction of multi-functional learning team based on the platform of marketing department， covering five functions of market access， medical affairs， market survey， product management/academic promotion and design and including team learning abilities extraction， learning methods adoption and learning abilities evaluation， so as to set up a high-efficiency learning team in the marketing department to serve the achievement of the company’s short-term sales targets and to more effectively realize the long-term development plans.

KEy wORDS learning team； team learning ability； team efficiency； team performance

目前公司市场部职能涵盖市场准入、医学事务、市场调研、产品管理/学术推广和宣传设计这5项职能，分别由专属团队负责相应职能的工作开展。（剩余4289字）