自我认同视角下虚拟旅游体验设计策略研究

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摘要：基于自我认同建构过程，探索提升虚拟旅游体验的设计方法。分析了虚拟旅游与自我认同的内在关系，并依据自我认同的自我回归、自我发展、自我重构的建构路径探索虚拟旅游体验的内容要素。依据内容要素提出环境建构、社交互动、个性化定制3个维度的虚拟旅游体验设计策略。该方法可为虚拟旅游的体验设计提供参考。

关键词：虚拟旅游；自我认同；自我重构；体验设计；设计策略

中图分类号：TP391.9 文献标识码：A

文章编号：1003-0069（2024）03-0011-03

Abstract：Based on the process of self-identity construction，explore the design method to enhance virtual tourism experience. This paper analyzes the internal relationship between virtual tourism and self-identity，and explores the content elements of virtual tourism experience according to the construction path of selfregression，self-development and self-reconstruction of self-identity. According to the content elements，the design strategy of virtual tourism experience is proposed in three dimensions：environment construction，social interaction and personalized customization. This method can provide reference for the experience design of virtual tourism.

Keywords：Virtual tourism；Self-identification；Self-reconstruction；Experience design；Design strategy

引言

伴随Meta宣布全面进入虚拟生态以及VR头显出货量达到千万，虚拟现实的全民化进程突破重要拐点，虚拟旅游体验也将迈入新的阶段。（剩余7519字）