跨境电商贸易平台商业模式优化研究

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摘 要：为应对国内消费者的需求转变，我国电商企业广泛涉足跨境进出口领域，积极探索各种商业模式和销售渠道。主要对我国跨境电商平台商业模式进行研究，分析了其存在的主要问题，并提出优化建议：强化平台优势，注重跨境选品，创新平台盈利模式，优化跨境物流结构，助力国货品牌出海。

关键词：跨境电商；国际贸易；商业模式

中图分类号：Ｆ272.3 文献标识码：A Doi：10.3969/j.issn.1672-2272.202210003

Research on Business Model Optimization Path of Cross-border E-commerce Trading Platform

Han Haiyan

（Guangdong University of Science and Technology，Dongguan 523000，China）

Abstract：In response to the changing demand of domestic consumers， the e-commerce enterprise in our country are widely involved in cross-border import and export fields，and actively explore various business models and sales channels.This paper mainly studies the business model of China's cross-border e-commerce platform，analyzes its main problems，and make optimization suggestions：strengthen the advantages of the platform，pay attention to cross-border selection，innovate the profit model of the platform，optimize the structure of cross-border logistics，help home-made products go abroad.

Key Words：Cross-border E-commerce; International Trade; Business Model

在目前国内外经济下行压力下，跨境电商通过形成更加虚拟的数字化销售网络，大大降低了生产者与全球消费者的交易成本，使得更多企业享受到全球化红利。（剩余6980字）