科学家短视频分享意愿及影响机制研究基于共鸣理论视角

——基于共鸣理论视角

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Research on Scientists'Intention to Share Short Videos and Its Influencing Mechanism Based on Resonance Theory

ZHENG Dong-he，HU Yue

Abstract：Withthecontinuousadvancementof global scientificand technological innovation，thefieldofdigital communication has witnessed unprecedented growth.In this context，effectively using emerging communication technologies to enhance popular science communicationand improve public scientific literacy has become a crucial issue.Aspopularsciencecommunicationchannelsand methods diversifyscientists'influenceondigitalcommunication platforms continues togrow.Inparticular，short videos featuring scientistsonsocial media haveatracted increasing user engagementand triggered more frequent and in-depth discusions on scientific topics.The current study explores the mechanisms underlying youngadults'（aged18-34）exposureto scientist-related short videos and their intention toshare suchcontent.Guided byresonance theory，across-sectional survey wasconducted tosystematicallytestthe hypotheses，including directand mediatedefects.Theresultsoffer valuable insights intohowtooptimize short video content featuring scientists，therebyultimately increasingyoungaudiences'intention to sharescientific information.

Keywords： popular science communication，information sharing，resonance theory，questionnaire method

一、引言

21世纪以来，全球科技创新深入推进，科学发展进入前所未有的密集活跃期，新一轮科技革命正在重塑社会进步路径和大众认知视野，科学传播也随之成为信息化社会的重点议题之一。（剩余8545字）