新闻与传播学定量研究的中国路径：源流、争议与挑战

——兼评2024年的中国新闻与传播学定量研究

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The Chinese Path ofQuantitative Research inJournalismand Communication： Origins， Controversies，and Challenges- -AReview ofQuantitativeResearch in Chinese Journalism and Communication in 2024

CUIKai

Abstract：This studytraces thedevelopment of quantitative research in Chinese journalismand communication studies，examiningitsestablishmentasadominantresearchparadigmanditsmethodologicalevolution.Thearticlereviews foundationalstudiessuchas the "Beijing Survey"andtheirrole inpromotingthequantitativeresearch paradigm.Italso analyzesthreemajoracademicdebates suroundingtherelationship betweenquantitativeandcriticalresearch，quantitative and qualitativemethods，aswellas bigdataandsmalldata.Byanalyzingquantitative research papers published n2024 in four leading Chinese journals—Journalism& Communication Research，Chinese Journal of Journalism& Communication，Modem Communication，andJournalismUniversity—thisstudysummarizes thelatest trends indata sources，research methods，andanalyticaltechniques.Italsoidentifiesongoingchallnges，including insufficientdata representativenes，limitedmethodologicaldiversityandalackoftheoreticaldepth.Thestudyarguesthatwhilethe quantitative research paradigm has become a significant academic tradition in Chinese jourmalismand communication studies，future developmentshouldemphasize the standardizationandrepresentativenessofdatacolection，enhance researchreproducibilityandverifiabilityfoster methodologicalintegration，and promotedeeperdialoguesbetween quantitativeresearchandtheoretical construction.Theseeffortswillbetteralign withtheacademicdemandsof the era of computational social science and intelligent communication.

Keywords：quantitative research;“Beijing Survey”;research paradigm;methodological debates

一、中国新闻与传播学定量研究的源头与进路

1982年由中国社会科学院发起的“北京调查”被普遍认为是我国现代受众研究的开端，受到了国内外传播学者的高度关注与普遍赞誉，①美国著名传播学家罗杰斯（EverettM.Rogers）称其为“中国在传播研究领域中最早的科学成果”②。（剩余18819字）