双创教育视域下体育新闻专业学生行业分析能力培养路径研究

Abstract： Under the backdrop of digital transformation in the sports industry，the cultivation of professionals in sports journalism faces an urgent need to upgrade from traditional technical skills to interdisciplinary competencies. This study focuses on the deep integration of innovation and entrepreneurship education （referred to as“dual - innovation education”） with professional education in sports journalism， exploring issues related to the cultivation of industry analysis capabilities among sports journalism students in the context of dual - innovation education. Problem - oriented，the current cultivation process of sports journalism students primarily faces practical challenges such as an incomplete curriculum system， insufficient practical scenarios to meet student needs，and lagging faculty team development. To address these issues， the cultivation path for industry analysis capabilities of sports journalism students should be optimized. Specifically，a“trinity” curriculum system should be constructed based on the “ dual - innovation” context， organically integrating sports industrycognition， journalism andcommunicationskills， and innovationand entrepreneurship methodologies. Industry - education collaborative cultivation should be promoted by leveraging both on - campus and off - campus resources to provide students with authentic industry scenarios， thereby enhancing their analytical and decision - making capabilities in the sports industry. Additionally，efrts should be made to strengthen the development of“dual -qualified and dual -competency” faculty teams，fostering excellent educators with both theoretical expertise and practical experience to serve the cultivation of sports journalism professionals.

Key words：Double innovation - oriented; Sports journalism major; Industry analysis ability ; Curriculum system；Industry-education collaboration

习近平总书记指出，要聚焦新闻舆论工作需要，突出办学特色，深化改革创新，不断提高教学科研水平，努力培养更多高素质新闻传播人才[1]随着全民健身热潮的不断高涨，体育已经从传统的赛事报道向产业价值挖掘，用户需求分析等多个方向延展。（剩余10080字）