“天人合一”哲学思想对现代标志设计的启示

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The thought of “The unity of heaven and man”is the core of Chinese traditional philosophy. This paper firstly analyzes the connotation of “the unity of heaven and man” topropose three logo design concepts： the integrated design concept， the harmonious design concept and the natural design concept. And then， based on the classic logo design cases analysis， the paper explains that， the designer should apply the thought of “the unity of heaven and man”to modern logo design. This requests the designer to balance the overall form of the logo;introduce the connotations of historical culture to logo， and embody the combination of human with nature.

“天人合一”思想是传统哲学思想的核心。（剩余4362字）