文化消费视角下中国实体书店地理空间分布特征与建议

[摘 要] 从文化、社会和经济层面讨论文化消费与实体书店的多重联结。同时通过对各省市实体书店数量增长情况、人均书店数量、教育文化类人均消费、地理空间分布特征等进行分析，探讨书店发展的“寡”与“不均”问题。最后从文化消费、地理分布、形象塑造和虚实互融方面，提出未来城乡实体书店发展的优化建议。

[关键词] 文化消费 实体书店 地理空间 文化产业 空间转向

[中图分类号] G235 [文献标识码] A [文章编号] 1009-5853 （2022） 02-0067-08

Geo-spatial Distribution Characteristics and Suggestions of Entity Bookstores in China from the Perspective of Cultural Consumption

Liao Chengmao

（School of News and New media，Xi’an Jiaotong University，Xi’an，710049）

[Abstract] This study discusses the multiple connections between cultural consumption and physical bookstores from the cultural， social and economic levels. Through the analysis of the growth of the number of entity bookstores in various provinces and cities， the number of bookstores percapita， the percapita consumption of education and culture， and the characteristics of geographical spatial distribution. Discusses the problems of “scarcity” and “inequality” in the development of bookstores. Finally， it puts forward some optimization suggestions for the future development of urban and rural physical bookstores from the aspects of cultural consumption， geographical distribution， image shaping and the integration of virtual and real.

[Key words] Cultural consumption Entity bookstore Geo-spatial Culture industry

Spatial turn

1 引 言

近年来我国人民生活水平不断提升，国人的消费形态逐渐从过往的刚需产品转化成了物质消费与文化消费并重的格局。（剩余8912字）