后疫情时代上海乡村旅游转型升级对策研究

摘 要：后疫情时代，乡村旅游表现出了强劲的产业韧性。该文介绍了上海市休闲农业和乡村旅游发展现状，分析了其优劣势，提出了乡村旅游转型升级的对策建议，以期为经济发达地区乡村旅游发展提供参考。

关键词：后疫情时代;上海;乡村旅游;品牌策略;顾客满意

中图分类号 F323 文献标识码 A 文章编号 1007-7731（2021）01-0141-03

Study on the Strategies of Rural Tourism Upgrading in Shanghai in the Post-epidemic Era

CHEN Xiaoli

（Shanghai Vocational and Technical College of Agriculture and forestry， Shanghai 201600，China）

Abstract： In the post-epidemic era， leisure agriculture and rural tourism show strong industrial resilience. This article introduces the development status of leisure agriculture and rural tourism in Shanghai， analyzes the advantages and disadvantages， and proposes countermeasures and suggestions for targeted transformation and upgrading， it provides reference for the practice of rural tourism development in developed areas.

Key words： Post-epidemic; Shanghai;Rural tourism; Brand strategy;Customer satisfaction

1 背景

突發的新冠疫情对全球旅游业带来了灾难性的影响，给全球带来了灾难性的影响。（剩余4474字）