小农户参与农业全产业链增值收益的选择偏好及其异质性分析

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中图分类号：F306.4 文献标志码：A 文章编号：1004-390X（2025）05-0014-08

Abstract： With the acceleration of agricultural modernization， it has become an important topic to explore how small farmholders can realize the value-added of income by participating in the holistic agricultural industry chain. Based on the actual situation of small farmholders in Gansu Province， this paper constructed four attribute frameworks from the perspective of behavioral preference： farmer participation path， interest linkage mechanism， service supply and policy support. Based on the survey of 30o questionnaire data from 14 cities and prefectures， the participation preference and preference heterogeneity were empirically analyzed by using multiple Logit models. The results showed that： Firstly， small farmholders generally prefered to participate in the holistic agricultural industry chain through the“farmer cooperative” model， tended to choose stable linkage mechanisms such as order contracts，and had a strong demand for comprehensive services covering technical information， agricultural logistics and capital services，and policy-based financial support had become their preferred policy tool. Secondly，factors such as gender，age，education level，and income level significantly afected the choice of participation methods， showing strong individual heterogeneity. Thirdly， in terms of value-added income，cooperative participation， order contracts， financial support and comprehensive services had significantly increased the income level， while the participation of leading enterprises had a negative impact on the income appreciation of rural households. The results of this study provided a theoretical and practical basis for improving the policy design of the whole agricultural industry chain， improving the organizational level of smallfarmholders，and promoting the construction of modern agricultural system.

Keywords： small farmholders; agricultural holistic chain; value-added return mechanism; multinomial Logit model; behavioral preferences; heterogeneity

随着我国农业现代化的不断推进，小农户作为农业生产的重要主体，其参与农业全产业链的增值收益机制问题日益受到关注。（剩余9990字）