基于车联网大数据的整车产品体验洞察评价体系研究

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中图分类号：F426.471 文献标志码：A DOI：10.19822/j.cnki.1671-6329.20240318

【欢迎引用】，，，等.基于车联网大数据的整车产品体验洞察评价体系研究[J].汽车文摘，2025（12）：8-12. 【Cite thispaper]WANGWB，HEYT，LUR，etal.ResearchonVehicleProductExperienceInsightEvaluationSystemBasedon theInternet of VehiclesBig Data[J].AutomotiveDigest （Chinese），2O25（12）： 8-12.

Research on Vehicle Product Experience Insight Evaluation System Based ontheInternetofVehiclesBigData

WangWenbin'，HeYuntingl，LiuRul，WangXu1，KongXiaoxuan1，WangYi² （Global R&D Center，ChinaFAW Corporation Limited，Changchun l30o13; China Auto Information Technology（Tianjin） Co.，Ltd.， Tianjin 300300）

【Abstract】With therapid developmentofvehicleelectrificationandintelligence，thevolumeof telematicsdata has increaseddramaticall.However，theinternal applicationof suchdata withinautomotivecompaniesremains fragmented， makingitdificulttofullyleveragedataforinsightsintoproductexperience.Toestablishasystematicdataevaluation framework andenhance data-drivendecision-makingcapabilities，thisstudy proposes avehicleproduct experience evaluationsystem basedon telematics big data.Adoptingthe Objectives，Goals，Strategies，and Measures（OGSM） theory andintegrating productserviceprocess analysis，thesystemcovers3levels：vehicle，system，and functionand3dimensions： quality，performance，andproductcapability.Theresultsindicatethatthisframeworksystematicallydeconstructskey indicatorsofuserbehaviorand productperformance，enabling quantitativeevaluationof theproduct experience.It efectively supportsautomotivecompanies inoptimizing product dsign，improving productquality，and thereby enhancing user satisfaction and loyalty.

Keywords： Product experience，Indicator system，Goal-orented project management，Product ervice Process

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