乡村振兴视域下重庆农村电商发展影响因素分析

摘  要：该文基于乡村振兴背景下对影响重庆农村电商发展因素进行灰色关联度分析。研究结果显示，农村互联网宽带接入用户对重庆农村电商发展影响程度最大，根据实证分析结果，该文提出乡村振兴视域下重庆农村电商发展的具体对策和建议。

关键词：乡村振兴战略；重庆农村电商；农产品上行；灰色关联度分析；电商平台

中图分类号：F327      文献标志码：A          文章编号：2096-9902（2024）12-0029-04

Abstract： Based on the background of rural revitalization， this paper analyzes the gray correlation degree of the factors affecting the development of rural e-commerce in Chongqing. The results show that rural Internet broadband access users have the greatest impact on the development of rural e-commerce in Chongqing. According to the results of empirical analysis， this paper puts forward specific countermeasures and suggestions for the development of rural e-commerce in Chongqing from the perspective of rural revitalization.

Keywords： Rural Revitalization Strategy; rural e-commerce in Chongqing; uplink of agricultural products; grey correlation analysis; e-commerce platform

党的十九大报告指出，实施乡村振兴战略。（剩余5994字）