边疆民族地区农业品牌培育难点与重点

摘  要：德宏州农业品牌培育面临品牌培育意识淡薄、产品品牌赋能效应低、品牌发展基础薄弱、营销传播形式简单、品牌辐射影响力小等难点；立足边疆民族地区实际，开展筑牢品牌发展基础，构建农业品牌体系，完善品牌发展机制，挖掘品牌文化内涵，提升品牌营销能力等重点工作，积极打造德宏特色农业品牌。

关键词：农业品牌培育；现状；难点；重点；边疆民族地区

Abstract： The cultivation of agricultural brand in Dehong Prefecture is faced with some difficulties， such as weak awareness of brand cultivation， low brand enabling effect， weak foundation of brand development， simple form of marketing communication， small influence of brand radiation and so on. Based on the reality of the frontier minority areas， we should build a solid foundation for brand development， build an agricultural brand system， improve the brand development mechanism， excavate the connotation of brand culture， enhance brand marketing ability and other key tasks， and actively build an agricultural brand with Dehong characteristics.

Keywords： agricultural brand cultivation; current situation; difficulties; key; frontier ethnic areas

品牌是农业核心竞争力的综合体现，是农业强国的重要标志。（剩余7001字）