跨界合作在乳制品企业销售优化策略中的应用研究

——以宁夏A奶业公司为例

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中图分类号：F426.82；F274 文献标识码：Adoi：10.3969/j.issn.1002-204x.2025.04.012

文章编号：1002-204X（2025）04-0062-05

A Study on Application of Cross-Border Cooperation in Sales Optimization Strategy of Dairy Enterprises - Taking A Dairy Company in Ningxia as an Example

Liu Yan’， Li Shucheng² （1.Ningxia Agricultural Reclamation Group， Yinchuan，Ningxia 75OO21; 2.Ningxia Academy of Agricultureand Forestry Sciences， Yinchuan， Ningxia 750002）

Abstract The theoretical basis and mechanism of cross-border cooperation were expounded. The current situationofcross-border cooperation ofNingxia A Dairy Companyandthe challenges faced bythe sales business of the dairy industry wereanalyzed.Aiming at problems such assmall product diferentiationand inability to meet the changes in consumer demands，coresponding optimization strategies are proposed in terms ofachieving product diferentiation throughcross-bordercooperation，integrating saleschannels throughresource sharing，and enhancing theabilityof salesoperationandmanagement，inorder to improve thecompetitiveness， profitability and sustainability of enterprises.

Key Words Cross-border cooperation; Dairy company; Sales business; Optimization strategy

目前，乳制品公司销售业务面临国外产品冲击、市场需求下滑等巨大挑战和困境，如何应对这些挑战、拓展销售及提升销售运营管理能力成为乳制品行业关注的焦点。（剩余6615字）