基于价值共创的公共图书馆文旅融合发展策略研究

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关键词：公共图书馆；文旅融合；价值共创中图分类号：G258.2 文献标识码：A

Research on the Integrated Development Strategy of Culture and Tourism in PublicLibraries Based on Value Co-Creation

Abstract The theoryof valueco-creation provides strong theoretical support for subject collboration，resource sharing， and channel development in the integrationofculture and tourism inpublic libraries.Drawingon this theory，the paper explores the underlying mechanismsand basic forms ofcultural tourism integration in public libraries，and further investigates keychallenges in the processof valueco-creation，suchas underdeveloped branding with limitedaudience appeal， low user engagement，and rigid operational models with unsatisfactorypromotionaloutcomes.To address these issues，the paper proposes thatpublic libraries should build distinctive cultural-tourism integration brands，revitalize uniquelibraryresources，andenhancethesocialinfluenceof theircultural-tourisminitiatives.Additionally，itsuggests establishinguser participation incentive mechanisms，leveraging the leadershiprole ofspecialuser groups in co-creating cultural-tourismvalue，and increasinguser engagement.Lastly，itadvocates forthedevelopmentofacolaborativeervice network involvingmultiple stakeholders，thecreationof integratedonline promotional platformsandoffline culturaltourism hubs， and the expansion of promotional outreach.

Key words public libraries; cultural tourism integration; value co-creation

1引言

文旅融合本质上是通过文化资源的价值转化与旅游场景的体验重构，将文化要素渗透于旅游全链条，形成兼具文化厚度与旅游温度的新型业态。（剩余13472字）