农民合作社数字化转型的实践路径、成效与困境探析

——基于DH社与YL社的双案例分析

中图分类号：F306.4 文献标志码：A 文章编号：1004-390X（2026）01-0056-08

Abstract： Against the backdrop of digital technology empowering rural revitalization， farmers’ cooperatives， as key carriers connecting smal-scale farmers with modern agriculture， their digital transformation is an important path to address development dilemmas and strengthen the effect of linking and benefiting farmers. Based on a comparative case study of a production-oriented （DH Cooperative Union） and a service-oriented （YL Cooperative Union）， this paper explored the practical paths， effects and differentiated dilemmas of the digital transformation of cooperatives.The research showed that the core positioning determined the difference in transformation paths： production-oriented cooperatives formed a production digital path of“Variety research and development-planting management-quality traceability"，focusing on improving the quality and efciency of single products; service-oriented cooperatives constructed a full-chain digital service path of“production empowermentresource integration-interest linkage"， focusing on the coordination of multiple subjects. Both types of cooperatives had achieved economic and social benefits， with effects highly consistent with their own positioning，but faced differentiated dilemmas： production-oriented cooperatives are troubled by insufficient facility adaptability，low farmer participation and weak data value transformation， while service-oriented cooperatives faced challenges such as unbalanced network coverage， difficulty in demand adaptation and lack of trust in interest linkage. Accordingly， this paper puts forward suggestions from three aspects： scenario-based infrastructure construction， hierarchical digital literacy training and differentiated institutional guarantees， providing reference for the digital transformation of different types of cooperatives and helping smal-scale farmers integrate into modern agriculture.

Keywords： farmers' cooperative; digital transformation; connect and benefit farmers; case comparison

我国是农业大国，小农户数量众多且在农业生产中占据重要地位。（剩余11029字）