新质生产力视角下中国体育传播数字化发展的基本逻辑、关键维度与推进策略

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关键词：新质生产力；体育传播；数字化发展

文章编号：1001-747X（2025）05-0569-10 文献标志码：A 中图分类号：G80-056

DOI：10.16063/j.cnki.issn1001-747x.2025.05.006

Basic Logic，Key Dimensions and Advancement Strategies of China's Sports Communication Digitalization ： From the Perspective of New Quality Productive Forces

LI Fangni1，YI Jiandong²

（1.School of International Studies，Communication University of China，Beijing 1Ooo24，China; 2.School of Physical Education and Health，Wenzhou University，Wenzhou 325O35，Zhejiang，China）

Abstract;Fromtheperspectiveofnewqualityproductive forces，thedigitaltransformationof sportscommunicationinChina， drivenbyadvancesininformationinteligent，andnetworkedtechnologies，hasprofoundlyeshapedresourcealocation mechanisms，modesofproduction，andsystemsofknowledgevalue.Thistransformationisunderpinnedbythrecore dimensions：theconstructionofdigitalsubjects，theoptimizationofdigitalintermediaries，andtheenhancementofdigital objects.Teseelements jointlyconstituteapluralisticecosystemofdigitalizedsportscommunication.Atthemacro，meso，and micro levels，respectively，theprocessisreflectedinindustrialreconstructionandvaluechainupgrading，technological aplications and platform innovations，aswellasthedeep integrationofcontent production withaudience interaction.These developmentshavedisruptedthetraditionalone-waycommunicationparadigm，fosteringamorediversified，ecological，nd personalized model ofsportsculturedissmination.Tofurtheradvancethis transformation，strategicemphasisshouldbeplaced onstrengthening human-machinecollaboration，optimizing digitalmedia formats，andleveragingalgorithmiccontent matching，therebyenhancing theeficiencyandqualityof sportscommunication，and injectingnewmomentumintotheglobal reach of China's sports culture.

Key words：new quality productive forces;sports communication;digital development

体育传播作为全球信息与文化交流的桥梁，超越了信息传递的基本职能，在促进文化交融与身份认同、提升国家软实力及国际影响力方面具有重要作用。（剩余14970字）