数字经济时代体育产业商业模式创新理论与实践研究

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文章编号：1001-747X（2025）05-0561-08 文献标志码：A 中图分类号：G80-052

DOI：10.16063/j.cnki.issn1001-747x.2025.05.005

Business Model Innovation in the Sports Industry in the Digital Economy Era：Theory and Practice

WANG Kai

（Office of Academic Affairs，Nanjing Sport Institute，Nanjing 21OO14，China）

Abstract：Businessmodel innovation has becomeacrucialforcedriving thegrowthofbothenterprisesandindustries.Against the backdropof thedigital economy，studyingbusinessmodel innovationinthesports industryhassignificantimplicationsfor promotingthedevelopment inthesports industryandbuilding China intoaleading sports nation.Thisstudydrawsonliterature review，caseanalysisandcomprehensiveobservationmethods toexplorebusiness modelinnovationinthesportsindustry，and constructsatheoreticalmodelencompasingiovationmotivationinnovationelements，innovationmodels，ndinovtion pathways.Theinnovationof businessmodelsinthesportsindustryisdrivenbyinternalandexternalfactorssuchas technologicaltransformation，marketdemand，ndenterpriseevelopment.Thestudyidentifiesfourbasictypesofbusine model innovationinthesportsidustry：marketexploitation，marketexploration，technologyexploitation，andtechnology exploration.Fourrepresentative enterprise cases are analyzed basedonthe four dimensionsofthe businessmodel innovation. Buildingon theseinsights，thestudyproposesfour innovationpathways：throughthediscoveryand fulfilmentofmarket demand，throughuser valueco-creationandinclusivenes，through sports technologyinovationand leadership，andhrough the reconstruction of the sports consumption ecosystem.

Key words：sports industry;sports organization;business model;sports consumption

习近平总书记强调，发展数字经济是把握新一轮科技革命和产业变革机遇的战略选择[1]。（剩余11973字）