桐柏县茶叶品牌现状及发展思路

摘要：良好的品牌是提升产业发展效益的关键，有助于推动茶产业高质量发展。文章总结桐柏县茶叶品牌发展现状及主要做法，剖析桐柏县茶叶品牌发展存在的問题，提出了桐柏县茶叶品牌需持续强化品牌管理、全面培育壮大品牌、广泛开展宣传推介及深入推进融合发展的品牌发展思路。

关键词：茶叶品牌;现状;发展思路

Current Situation and Development Thoughts of

Tea Brand in Tongbai County

LIU Yanbin， WANG Changwei， MAO Tonghui， SHI Lanshan*

Tongbai County Tea Bureau， Tongbai 474750， China

Abstract： A good brand is the key to improve the efficiency of industrial development and promote the high-quality

development of the tea industry. This article summarized the development status and main methods of the tea brand in Tongbai county， analyzed the problems in the development of the tea brand， and finally proposed that the Tongbai tea brand needed to continuously strengthen brand management， comprehensively cultivate and expand the brand， and

extensively promote the integrated development of the brand.

Keywords： tea brand， current situation， development thoughts

淮河源头水，桐柏山上茶。（剩余4578字）

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