新媒体语境下的图书馆阅读推广服务创新发展策略

——以南通市图书馆“图书管家”为例

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Innovative Development Strategies for Library Reading Promotion Services in the Context of New Media： Taking the“Book Steward" of Nantong Library as an Example

WangJun，LinYing，ZhangXiaoyu， ZhangYue，YinSiwei

AbstractTherapiddevelopment of new media hasnot onlychanged users’means of obtaining information，but also drivenchanges in their reading behavior，and providedconditions for the innovative development of library reading promotion services.Public libraries need to innovate theirservice contentand disseminationchannels toachieve innovative reading promotionservicesandmaximizeserviceeficiency.Inresponsetothesituation，NantongLibraryhaslaunched the “Book Steward”service，aiming toquicklyincrease the influenceandreaderparticipationof thelibrarythrough shortvideo productionand publishing，live event planning and execution，and multi-channel literature recommendation. KeywordsNew media. Short video.Live streaming.Public library.Reading promotion.

0引言

新时代以来，党中央深人实施文化惠民工程，推进公共文化高质量发展，重视全民阅读的有效开展[。（剩余9435字）