新疆涉农高校农产品电商“双创”人才培养路径探索与实践

——以A高校为例

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中图分类号：F724.6；G712 文献标识码：A DOI编码：10.3969/j.issn.1006—6500.2025.09.009

Abstract：TosolvetheproblemofimbalancebetweensuplyanddemandofE-commerce"InnovationandEntrepreneurship"talents forXinjiang'sagiculuralproducts，thisstudytokthesholofeconomicsandmanagementofXijangAgriculturalUnivesityasa case.Itadoptedcasestudyquestioairesureyandpracticaldataanalysis toexplorethealentculivationpathundertheoeptof "1+N+X"（where"1"stoodforthe"OneCountyOnePrdut"lvestreamingE-ommercebase，""forgiculturalelatedtepses， and"X"forolgsdesis）.ditioalystedfiv"elofstesita tion-innovation"and a multi-cycle mechanism of "theory practicaltraining actual combat"3D "university-enterprise industry" collaboration.The survey findings revealed that 76% of enterprises considered the talents delivered by colleges and universities incompatiblewithjobequrements，andthereweresignificantdiferenesintherecruimentchaelsforanchorsarossdifentindustries.In practice，the school carried out in-depth cooperation with live streamingE commerce base and agricultural-related enterprises.During the 2O23 academic year，it completed 52 agricultural assistance live streaming sessions，covering 218 students and boostingthesalesofcharacteristicproductssuchasJiashimelons.Therateofstudentsobtainingprofesionalqualificationsreached 91% ，and the employment matching rate stood at 83.8% .Moreover，7 student teams were incubated，relevant competitions attracted 472studentpartipants，ndtheplaybackvolumeofDouyinvideoshadexceded12millon.Tosumup，thistrainingmodelhadeffectivelimproddetspofealpablidplobilityrooedtgialkigofingsrac culturalproductsndtepgdingofthagiculuralindustyndprovdedaefereceforsimilarivesitis.Itoributedtote digitaltransfoatioofXinjagsagicultureandralrevitalizationIntefuture，itisncearytdepenteintegratioofindustry and education， optimize the curriculum system，and integrate regional resources.

Keywords：agricultural productE-commerce;" 1+ N + X"educational philosophy;"Innovationand Entrepreneurship"talentcultivation; university A

二十届三中全会通过的《中共中央关于进一步全面深化改革、推进中国式现代化的决定》明确提出“健全促进实体经济和数字经济深度融合制度"，为新疆农产品电商发展指明方向。（剩余5708字）