武术文化在网络空间传播的困境、挑战与治理路径

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Abstract Cyberspace has opened up a new field for the dissemination of Wushu culture.However， while it promotes the exchange and dissemination of Wushu culture，it also leads to negative problems such as pseudo-master phenomenon and stigmatization， which have a serious impact on the network dissemination ecology of Wushu culture.In this study，literature research and online field investigation are used to systematically investigate the dilemma and chalenges of Wushu culture communication in cyberspace，and to propose a multi-dimensional governance paths. It is found that the current Wushu communication in cyberspace is facing three dilemmas，namely，thepoluted network image of the martialarts，the uncontrolled network public opinions of the martial arts，and the deviated network culture of the martial arts.The deep-seated challenges mainly stemfromthe following aspects：thedecentralization of power inthe construction of Wushu cyberspace leads to the lossof control of publicopinions in Wushu cultural cyberspace;thealienation of mainstream interest distorts the habitus of the audience in Wushu culture cyberspace; the anonymous communication on the Internet leads to the symbolic violence of Wushu culture cyberspace，and the trans-temporal and trans-spatial nature of information results inthe lag in the supervision of the Wushu cuture cyberspace.Based on this，this paper puts forward a governance framework from thre dimensions： digital technology， public network and management system，aiming atbuildingahealthycommunication ecology of Wushu culture cyberspace and promotingthe digital inheritance and sustainable development of traditional Wushu culture.

Keywordscyberspace; wushu culture; dilemmaand challenges; governance paths; digital inheritance

网络空间是“伴随互联网技术的发展从社会空间延伸和分化出来的新的空间形态”，随着云计算、大数据分析、人工智能等新技术的快速迭代，其影响范围也在不断扩大，并逐渐向社会各个领域延伸。（剩余13106字）