发展新质生产力视域下中国体育用品及相关产品制造业“智改数转”的瓶颈及其突破

中图分类号：G80-052 学科代码：040301 文献标志码：A

Bottlenecks and Breakthroughs of “Intelligent Transformation and Digital Transition" in China's Sporting Goods and Related Products Manufacturing Industry under the Perspective of Developing New Quality Productivity

Abstract Under the perspective of developing newqality productivity，China’s sporting goods and related products manufacturing industry faces an urgent need to upgrade from traditional manufacturing to intellgent manufacturing. Using literature review，case analysis and qualitative research，this paper deeply explores the bottlenecksand breakthrough paths of“inteligent transformation and digital transition”in China’ssporting gods and related products manufacturing industry.The study found that although the sporting goods industry hasmade progress inintelligent transformationand digital transition，itstillfaces challenges in independent technology research and development，capital investment，talent cultivation，management models，and upstream anddownstream collaborative digitalizationof the industrial chain. Qualitative research reveals that“inteligent transformationand digital transition"promotes the transformationof corporatedecision-making from experience-driventodata-driven，thetransformationofcorporateorganizational structures to ward flexibility，and the transformation of employee roles fromoperators to enablers.Finally，it is proposed thatbotlenecks can be bro一 ken through by strengthening independent technological innovation，optimizing cost accounting，strengthening financial support，changing talenttraining methods，innovating management models，promoting industrial chain collaboration， and building business formats.

Keywords new quality productivity; China’s sports manufacturing industry; intelligent transformation; digital transition

近年来，新质生产力作为一种以科技创新为核心的生产力形态，成为中国经济高质量发展的关键指标。（剩余23596字）