洁面仪品牌比对分析研究

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【摘要】本文以开展企业调研和消费者调查研究为抓手，通过对国内外洁面仪品牌与价格进行比对分析，从质量基础、技术创新、品牌认知、品牌传播、品牌销售、消费者感知评价、价格影响因素等方面着手，分析比对国内品牌与国外知名品牌的差异情况，探寻促进国内洁面仪品牌可持续发展的路径。

【关键词】洁面仪；品牌与价格；比对分析

【DOI编码】10.3969/j.issn.1674-4977.2023.06.003

Comparative Analysis and Research on Face-Cleansing Device Brands

ZHANG Yingchun1， ZHU Na1， XU Hangshou2

（1.Shenzhen Institute of Standards and Technology，

Shenzhen 518000， China； 2.ShenzhenAcademy of Metrology and Quality Inspection， Shenzhen 518000， China）

Abstract： This article focuses on conducting enterprise research and consumer research， by conducting comparative analysis of domestic and foreign face-cleansing device brands and prices. Starting from the aspects of quality foundation， technological innovation， brand awareness， brand communication， brand sales， consumer perception and evaluation， and price influencing factors， it analyzes and compares the differences between domestic brands and well-known foreign brands. Explore the path to promote the sustainable development of domestic face-cleansing device brands.

Key words： face-cleansing device； brand and price； comparative analysis

随着生活质量的提高，人们对美好生活的需求也与日俱增。（剩余5870字）