“互联网+”背景下的生鲜农产品供应链金融模式研究

【摘  要】如何解决广大乡村地区生鲜农产品种植户和中小农企面临的融资困境是当前乡村振兴战略下需解决的具体问题。论文主要简单介绍了生鲜农产品特点及“互联网+”背景下的生鲜农产品供应链金融特点及优势，探讨了4种具体模式的构建方法，为实现乡村振兴多样化融资需求提供相关思路。

【关键词】“互联网+”;生鲜农产品;供应链;金融;运营模式

【Abstract】How to solve the financing difficulties faced by farmers of fresh agricultural products and small and medium-sized agricultural enterprises in the vast rural areas is the specific problem to be solved under the current rural revitalization strategy. This paper briefly introduces the characteristics of fresh agricultural products and the characteristics and advantages of fresh agricultural products supply chain finance under the background of "internet+"， and discusses the construction methods of four specific modes， so as to provide relevant ideas for realizing the diversified financing needs of rural revitalization.

【Keywords】"internet+"; fresh agricultural products; supply chain; finance; operation mode

1 引言

2019年初，由人民银行、银保监会、证监会、财政部、农业农村部联合发布的关于金融服务农村的指导意见中指出应增加农村金融供给，强化金融产品和服务方式创新，更好地满足乡村振兴多样化融资需求[1]。（剩余3086字）

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