数字化赋能河北省农民合作社营销新发展

摘要 随着数字乡村建设工作扎实开展，河北省农业正在朝着网络化、数字化、信息化和智能化的方向发展。河北省种植类农民合作社作为市场主体之一，其营销也需要数字化升级。研究发现，建设合作社营销数据库、推进品牌建设、利用新媒体营销和建设数字化渠道可以赋能农民合作社营销新发展。

关键词 农民合作社；数字乡村；合作社营销

中图分类号 F724.6   文献标识号 A

文章编号 1007-7731（2023）06-0008-05

Abstract With the solid development of digital village construction， agriculture in Hebei Province is developing towards networking， digitization， informatization and intelligence. As one of the main market players， the marketing of planting farmers' cooperatives in Hebei Province also needs digital upgrading. The research showed that the construction of cooperative marketing database， the promotion of brand building， the use of new media for promotion and the construction of digital channels can enable the new development of farmers' cooperatives marketing.

Keywords farmers' cooperatives; digital village; cooperative marketing

截至2021年8月，河北省有農民合作社11.2万家[1]，居全国第3位[2]，超过1/2的合作社是种植类合作社。（剩余6531字）