文旅结合助推乡村振兴的可行性研究

——以东莞市凤岗镇为例

摘 要：广东省东莞市凤岗镇传统客家村落保存完整。通过研究凤岗镇可开发的食住行游购娱六大旅游要素，探索凤岗镇文化和旅游结合助力乡村振兴的可行性，为文化旅游资源提供整合规划的路径，为“百县千镇万村工程”提供高质量发展新思路。

关键词：凤岗镇；文旅结合；乡村振兴

Feasibility Study on the Integration of Culture and Tourism to BoostRural Revitalization：A Case Study of Fenggang Town in Dongguan City

Han Cuicui

（Office of Party Building，Fenggang Town，Dongguan City，Guangdong，Dongguan 523686）

Abstract：Fenggang Town in Dongguan City，Guangdong Province，retains intact traditional Hakka villages.By examining the six essential elements of tourism in Fenggang Town - food，accommodation，transportation，tourism，shopping，and entertainment，this study explores the feasibility of combining culture and tourism to facilitate rural revitalization in Fenggang.This research aims to provide a roadmap for the integration and planning of cultural and tourism resources and offer new insights into high-quality development for the “Hundreds of Counties，Thousands of Towns，and Tens of Thousands of Villages Project.”

Key words：Fenggang Town;Integration of culture and tourism;Rural revitalization

旅游业作为当今发展最快、前景最广的新兴产业，集经济、社会、生态功能于一身，是推动经济结构调整和发展方式转变，增强经济实力的支柱产业，是农业农村现代化的重要途径，也是助力乡村振兴的新模式。（剩余4620字）