基于网络层级法的乡村文化生态旅游可持续发展影响因素研究

——以福建省泉州市埔村为例

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中图分类号：F592.7;F327;G249.27 文献标识码：A 文章编号：1673-338X（2025）2-085-12

Abstract：Inthotextoftompreesieplemetatioofalialatiorategyraluluraloogicatosmascoe animportantpathwayforpromotingthecoordinateddevelopmentofruraleconomyandculture.Itssustainabledevelopmentandthe formationofcompeitiveadvantagesareurgentissesthatnedtobeaddressd.Basedonthe4Pmarketingtheoryframework，thispape constructeda"torytegatio-methodintegationempiicalverificatio"treedimensioalanalysisodel.UsingXunuVilagen FujianProvinceasacasesdythestudyemployedAnalyticetworkProces tostablishevauationstecomprsing4icitera and12sub-criteria.AmodifiedDelhimethodasusedtoconductthroundsofsurveysith23exprts，arowingtheelectioto 10experts，follwedbyin-depthiterviewstosystematicallyanalyzethefactorsinfluencingustainableevelopment.Thempical findings showed that the weight ranking of the main criteria was as follows： product （0.3227）> promotion （0.2435） > channel （0.2269） > price（0.2069）.Thetop5factorsat thesub-criterialevelwereproductqualitycertification（O.1175），productdiversification development（.69）ulturalstoytegration（988），iversityoffestialactivities（O6），ndriforementftet platforms（0.0945）.The study revealed thatthevalue transformation eficiencyofculturalproducts contributed 32.3% to sustainable development，while the traditional price mechanism only contributed a marginal utility of 20.6% ，highlighting the significant advantage f he"culturalapitalzation"drivingmodeliseseachiovativelyintegatedarketingthoryndomplexsystemaalysisetods constructingamulti-agentcollborativeevaluationframework，providingamethodlogicalbreakthroughforsimilarsdiesBasedon thesefindings，threemajorpolicyimplications were proposed：optimizingtheproductqualitycertificationandspecialtyproductdevelopmentsteeatingtioalodelforulualnddeationdoatiggitalolgndmuitytiiai collaboration models.

Keywords：sustainability；Analytic Network Process；Xunpu Vilage in Quanzhou；rural cultural ecology

1引言

中共中央、国务院印发《乡村振兴战略规划（2018—2022年）》明确指出，应构建乡村文化生态保护体系，通过活态传承与创新转化来培育新型文化业态，为全国范围内探索乡村文化生态价值转化路径提供理论框架与实践指南。（剩余16112字）