基于需求视角的汕尾市农业社会化服务现状及评价体系

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关键词：需求视角；农业社会化服务；评价指标体系；汕尾市；农业技术推广中图分类号：S344.13 文献标识码：A 文章编号：1002-204X（2025）12-0069-07doi：10.3969/j.issn.1002-204x.2025.12.014

Current Situation and Evaluation System of Agricultural Socialized Services in Shanwei City from Perspective of Demand

Peng Xincai¹，He Ruiyu²， Ye Xiangjun²，Hong Xuebin³，Lin Shuguang4，Qiu Xu 5 ，He Hao²* （1.Management Ofice of Guangdong Lianhua Mountain ForestPark，Haifeng County，Shanwei，Guangdong 516600; 2.Shanwei Academy of Agricultural Sciences，Shanwei，Guangdong 5166OO; 3.Shanwei Agricultural Mechanization Technology Extension Station，Shanwei， Guangdong 5166OO; 4.Shanwei Chengqu Agricultural Technology Service Center，Shanwei， Guangdong 5166Oo; 5.Shanwei Institute of Technology，Shanwei， Guangdong 516600）

Abstract Accuratelyidentifying thedemand characteristicsoffarmersandconstructingademand-orientedevaluation system foragricultural socialized servicescan helpoptimize the alocation of agricultural service resources，and promote thedevelopment of agricultural modernization.Taking Shanwei City as theresearch area，a field research combining with the Analytic Hierarchy Process （AHP）was conducted，the current situation of agricultural socialized service demands was systematically analyzed and a multi-dimensional evaluation index system based on the demand perspective was constructed.Theresults showed thatthe characteristics of agricultural socialized services in Shanwei City wereasfolows：low participationoffarmers，singleservicechannels，and insufficientreleaseofservice benefits.In termsoftheevaluationsystem，servicequalityand service efect werethecore dimensions，whilefinancial inovation and informatization construction werethe key directions for improvement.The folowing suggestions are put forward： Establish ademand-oriented mechanism，promote the transformation of service modelstowardsdiversification， digitalizationandsustainability，focusonstrengthening financial supportand informationconstruction，andachieve precise supplyand eficiency improvement of agricultural socialized services.The aimis to provide practical references for the modernization of regional agriculture.

Key WordsDemand perspective;Agricultural socialized services; Evaluation index system;Shanwei City;Agricultural technology extension

农业社会化服务是衔接小农户与现代农业的关键纽带。（剩余7989字）