What De-influencing Tells Us About the Creator Economy从“反种草”浪潮看创作者经济

As the influencer market grows up， investment in its stars is beginning to evaporate. 隨着网红市场逐渐成熟，大牌“种草”网红所获投资却开始缩减。

If you make your living telling other people what to buy online， “de-influencing” might sound like a direct threat. The trend of glossy videos advising users not to waste their money has been hailed as a challenge to overconsumption and a return to authenticity. It is nothing of the sort. De-influencing is just as manipulative as any other social media perform-ance. It is instead a sign of economic anxiety.

如果你以直播带货为生，那“反种草”可能听上去就是个直接威胁。（剩余5696字）

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