永泰县乡村民宿核心利益相关者利益诉求实现研究

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中图分类号：F327；F719.2 文献标志码：A 文章编号：1673—5617（2025）02—0063—09

Abstract：【Objective/Meaning】Under the background of vigorously advocating the developmentof homestayeconomy， analyzingtheinterestdemandsofmultiplesubjectsinruralhomestayandexploringthesymbioticmechanismamongthe stakeholders tooordinatethonflictsofinterestsofallinvolvedsideswereconducivetothepromotionoftheruraltourisalue chain and therealization ofthe economic value of green water and green mountain.【Methods/Procedures】Based on the field surveydata，themeancomparsonandpaired-sampleTtestwereusedtoanalyzetheinterestdemandsandinteractiverelationshipof thecor stakeholders inruralhomestays.Then，theinterestdemandandorderofeachcorestakeholder wereanalyzed，andthe ways to realize the interest demands ofeach core stakeholder were explored.【Results/Conclusions】Theresults showed thatthecore stakeholdersofrural homestays inYongtaihaddiferentcategoriesofinterestdemands，with notablevariations inthedegreeof atentiontheyreceived.Theprimaryinterestdemandsofthefourcorstakeholderswereinconsistent，andtheirperceptionsofthe importanceofdiferentdemandsvared.Aditionallythesamedemandmayhavediferentconnotations，whichwaseasytoproduce thesymbiotic conflicts.However，they hadacommon goal： the development of rural homestays should“focus onthe environmentalprotectionandservice qualityimprovement”，whichcould provide theconditions for their symbiosis.

Keywords：rural homestays；stakeholders；paired-sample T-test

大众旅游时代，旅游成刚需，而游客消费与价值理念转变，对住宿的体验和品质需求更趋多元[]。（剩余9136字）